{"id":2161,"date":"2025-10-03T17:10:13","date_gmt":"2025-10-03T15:10:13","guid":{"rendered":"https:\/\/preprod.paulrogerdev.fr\/preprod\/briogel\/?p=2161"},"modified":"2025-11-12T14:41:12","modified_gmt":"2025-11-12T13:41:12","slug":"groupe-alimentaire-francais-briogel-nouvelle-identite","status":"publish","type":"post","link":"https:\/\/preprod.paulrogerdev.fr\/preprod\/briogel\/groupe-alimentaire-francais-briogel-nouvelle-identite\/","title":{"rendered":"Une nouvelle identit\u00e9 f\u00e9d\u00e9rant les marques et les femmes et hommes du groupe Brio\u2019gel"},"content":{"rendered":"\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-container-core-group-is-layout-f36bc466 wp-block-group-is-layout-constrained\">\n<p class=\"has-text-align-center\" style=\"margin-top:var(--wp--preset--spacing--4);margin-bottom:var(--wp--preset--spacing--4)\">Chez <strong>Brio\u2019gel<\/strong>, l\u2019\u00e9volution du <strong>groupe alimentaire fran\u00e7ais<\/strong> ne se limite pas \u00e0 ses produits : elle s\u2019exprime \u00e0 travers les femmes et les hommes qui le font vivre au quotidien, et \u00e0 travers les quatre marques compl\u00e9mentaires qui incarnent sa vision. Cette nouvelle identit\u00e9 vise \u00e0 <strong>rassembler les entit\u00e9s, les m\u00e9tiers et les \u00e9quipes<\/strong> autour d\u2019un m\u00eame sens, d\u2019une m\u00eame culture et d\u2019une ambition commune : faire du go\u00fbt, du collectif et de l\u2019\u00e9panouissement humain un moteur durable.<\/p>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-95cf7256 wp-block-columns-is-layout-flex\" style=\"margin-top:var(--wp--preset--spacing--4);margin-bottom:var(--wp--preset--spacing--4)\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"><\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"><\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group alignfull has-custom-beige-2-background-color has-background has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"padding-top:var(--wp--preset--spacing--4);padding-bottom:var(--wp--preset--spacing--4)\">\n<h3 class=\"wp-block-heading has-text-align-center\"><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-custom-bleu-color\">Une vision commune, port\u00e9e par toutes les marques du groupe Brio\u2019gel<\/mark><\/h3>\n\n\n\n<div class=\"wp-block-group is-content-justification-center is-layout-flex wp-container-core-group-is-layout-98a6edb5 wp-block-group-is-layout-flex\">\n<div class=\"wp-block-group wp-container-content-29dca9c1 is-vertical is-content-justification-center is-layout-flex wp-container-core-group-is-layout-ce155fab wp-block-group-is-layout-flex\">\n<div class=\"wp-block-group is-vertical is-content-justification-center is-layout-flex wp-container-core-group-is-layout-81423f52 wp-block-group-is-layout-flex\">\n<figure class=\"wp-block-image size-full is-resized\"><img decoding=\"async\" src=\"https:\/\/preprod.paulrogerdev.fr\/preprod\/briogel\/wp-content\/uploads\/2025\/07\/LOGO-BRIOGEL-1.svg\" alt=\"LOGO BRIOGEL\" class=\"wp-image-246\" style=\"width:163px;height:auto\" loading=\"lazy\" \/><\/figure>\n\n\n\n<p class=\"has-text-align-center\"><strong><a href=\"http:\/\/briogel.com\" target=\"_blank\" rel=\"noreferrer noopener\">Brio\u2019gel<\/a><\/strong>, la marque fondatrice, sp\u00e9cialiste du pain pr\u00e9cuit surgel\u00e9 et des produits boulangers de qualit\u00e9.<\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group wp-container-content-29dca9c1 is-vertical is-content-justification-center is-layout-flex wp-container-core-group-is-layout-ce155fab wp-block-group-is-layout-flex\">\n<div class=\"wp-block-group is-vertical is-content-justification-center is-layout-flex wp-container-core-group-is-layout-81423f52 wp-block-group-is-layout-flex\">\n<figure class=\"wp-block-image size-full is-resized\"><img decoding=\"async\" src=\"https:\/\/preprod.paulrogerdev.fr\/preprod\/briogel\/wp-content\/uploads\/2025\/07\/LOGO-FOURNEES.svg\" alt=\"LOGO les FOURNEES de la vie\" class=\"wp-image-247\" style=\"width:169px;height:auto\" loading=\"lazy\" \/><\/figure>\n<\/div>\n\n\n\n<p class=\"has-text-align-center\"><strong><a href=\"https:\/\/fournees-de-la-vie.fr\/\" target=\"_blank\" rel=\"noreferrer noopener\">Les Fourn\u00e9es de l<\/a><a href=\"https:\/\/fournees-de-la-vie.fr\/\">a Vie<\/a><\/strong>, h\u00e9riti\u00e8re de la tradition vend\u00e9enne, valorise les recettes boulang\u00e8res et p\u00e2tissi\u00e8res du terroir.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-group wp-container-content-29dca9c1 is-vertical is-content-justification-center is-layout-flex wp-container-core-group-is-layout-ce155fab wp-block-group-is-layout-flex\">\n<div class=\"wp-block-group is-vertical is-content-justification-center is-layout-flex wp-container-core-group-is-layout-81423f52 wp-block-group-is-layout-flex\">\n<figure class=\"wp-block-image size-full is-resized\"><img decoding=\"async\" src=\"https:\/\/preprod.paulrogerdev.fr\/preprod\/briogel\/wp-content\/uploads\/2025\/07\/LOGO-B-WITH-U.svg\" alt=\"LOGO B WITH YOU\" class=\"wp-image-245\" style=\"width:178px;height:auto\" loading=\"lazy\" \/><\/figure>\n\n\n\n<p class=\"has-text-align-center\"><strong><a href=\"https:\/\/preprod.paulrogerdev.fr\/preprod\/briogel\/b-with-you-blanchisserie-industrielle-inclusive\">B\u2019With You<\/a><\/strong>, une <strong>entreprise inclusive et solidaire<\/strong>, alliant performance et insertion de personnes en situation de handicap au sein d\u2019une <strong>blanchisserie industrielle responsable<\/strong>.<\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group wp-container-content-29dca9c1 is-vertical is-content-justification-center is-layout-flex wp-container-core-group-is-layout-ce155fab wp-block-group-is-layout-flex\">\n<div class=\"wp-block-group is-vertical is-content-justification-center is-layout-flex wp-container-core-group-is-layout-81423f52 wp-block-group-is-layout-flex\">\n<figure class=\"wp-block-image size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"244\" height=\"210\" src=\"https:\/\/preprod.paulrogerdev.fr\/preprod\/briogel\/wp-content\/uploads\/2025\/09\/logo-Saltimboc.webp\" alt=\"logo Saltimboc\" class=\"wp-image-445\" style=\"width:171px;height:auto\"\/><\/figure>\n\n\n\n<p class=\"has-text-align-center\"><strong><a href=\"https:\/\/preprod.paulrogerdev.fr\/preprod\/briogel\/plateau-repas-entreprise-saltimboc-bocaux\">SaltimBoc<\/a><\/strong>, qui r\u00e9invente la pause d\u00e9jeuner avec ses plateaux repas en bocaux, alliant praticit\u00e9, \u00e9quilibre et go\u00fbt.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-container-core-group-is-layout-086c0788 wp-block-group-is-layout-constrained\" style=\"margin-top:var(--wp--preset--spacing--4);margin-bottom:var(--wp--preset--spacing--4)\">\n<h2 class=\"wp-block-heading\">Une identit\u00e9 de groupe fond\u00e9e sur la <mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-custom-marron-color\">coh\u00e9rence et la simplicit\u00e9<\/mark><\/h2>\n\n\n\n<p>Cette nouvelle identit\u00e9 est le reflet d\u2019une volont\u00e9 claire : renforcer la <strong>coh\u00e9rence du groupe agroalimentaire<\/strong>, clarifier son message et mieux exprimer la richesse de ses m\u00e9tiers.<br>Elle traduit une conviction forte : que ce soit dans la boulangerie, la blanchisserie ou la restauration d\u2019entreprise, <strong>tous les savoir-faire du groupe Brio\u2019gel<\/strong> participent \u00e0 une m\u00eame mission \u2013 <strong>simplifier, nourrir et relier les gens<\/strong> autour de produits et de valeurs qui ont du sens.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Un groupe alimentaire fran\u00e7ais <mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-custom-marron-color\">tourn\u00e9 vers l\u2019avenir<\/mark><\/h2>\n\n\n\n<p>Cette \u00e9volution marque une \u00e9tape cl\u00e9 dans le d\u00e9veloppement du <strong>groupe alimentaire fran\u00e7ais Brio\u2019gel<\/strong>.<br>Elle illustre sa capacit\u00e9 \u00e0 se renouveler sans renier son histoire, \u00e0 unir ses talents et \u00e0 transmettre ses valeurs : <strong>l\u2019humain, la qualit\u00e9, la proximit\u00e9 et l\u2019\u00e9panouissement<\/strong>.<\/p>\n\n\n\n<p>Plus qu\u2019une refonte graphique ou s\u00e9mantique, cette nouvelle identit\u00e9 est un <strong>projet collectif<\/strong> : elle relie les collaborateurs, renforce la fiert\u00e9 d\u2019appartenance et donne \u00e0 chaque marque la force du collectif.<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Chez Brio\u2019gel, l\u2019\u00e9volution du groupe alimentaire fran\u00e7ais ne se limite pas \u00e0 ses produits : elle s\u2019exprime \u00e0 travers les femmes et les hommes qui le font vivre au quotidien, et \u00e0 travers les quatre marques compl\u00e9mentaires qui incarnent sa vision. Cette nouvelle identit\u00e9 vise \u00e0 rassembler les entit\u00e9s, les m\u00e9tiers et les \u00e9quipes autour [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":54,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1,19],"tags":[],"class_list":["post-2161","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-non-classe","category-evenements"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Groupe alimentaire fran\u00e7ais : une nouvelle identit\u00e9 pour Brio\u2019gel<\/title>\n<meta name=\"description\" content=\"Le groupe alimentaire fran\u00e7ais Brio\u2019gel unifie ses marques autour d\u2019une identit\u00e9 commune fond\u00e9e sur la gourmandise, la simplicit\u00e9 et l\u2019humain.\" \/>\n<meta name=\"robots\" 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